Lawyers are analytical and structured thinkers, able to process large quantities of complicated facts and figures. Much like The Wall Street Journal, cases are presented to you as a detailed series of data and figures…black and white, just the facts.

Consider now the thought process of a jury; a group of twelve average everyday people with a variety of cultural and educational backgrounds.  What’s the best way to get their attention? For this answer you have to turn to where most people get their news:  TV, the internet, and hometown papers such as The Daily Gazzette. The short answer: multi-media.  Narratives, pictures, videos, charts and headlines capture the attention of your jury and lead them the conclusions you want.

The use of demonstrative evidence has become even more crucial as courtrooms turn high-tech.  This trend, coupled with Courts’ increased recognition of demonstrative evidence as essential to modern trials,  make it crucial that today's litigators have a command of the proper use of multi-media exhibits.

Research shows that the use of visual aids can facilitate comprehension and increase retention levels by as much as sixty-five percent.   Information absorbed through a combination of oral, visual, and written methods is retained and understood at a substantially higher level.